HELLO, I’M ISABELLA!

i'm a ux strategist obsessed with chasing the why behind user behavior, building more thoughtful products.

SELECTED CASE STUDIES

Research, strategy & storytelling

Moderated Usability Study (redacted)

Tested comprehension and navigation of an activity-based feature for a pre-launch upcoming health & wellness app for a large media company.

Moderated Usability Study (redacted)

Tested comprehension and navigation of an activity-based feature for a pre-launch upcoming health & wellness app for a large media company.

Unmoderated Evaluative Study (redacted)

Tested understanding of personalization and onboarding experience of an upcoming health & wellness app for a large media company.

Unmoderated Evaluative Study (redacted)

Tested understanding of personalization and onboarding experience of an upcoming health & wellness app for a large media company.

Subscriber Satisfaction Survey Analysis (redacted)

Analyzed the month over month satisfaction trends of a large media company, rebuilding how a premium subscription measures customer value.

Subscriber Satisfaction Survey Analysis (redacted)

Analyzed the month over month satisfaction trends of a large media company, rebuilding how a premium subscription measures customer value.

Internal AI Integration for Sales Representatives (NDA-Protected)

Identified pain points across Enterprise Sales Representatives and mapped opportunities to AI use cases for the largest global medtech company.

Internal AI Integration for Sales Representatives (NDA-Protected)

Identified pain points across Enterprise Sales Representatives and mapped opportunities to AI use cases for the largest global medtech company.

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